Manoj Deshmukh

Founder & CTO · Eteva Tech LLP, Pune
Director · Seva Arogya Foundation
Nominated Member · Maharashtra State Board of Technical Education
Board of Governors · SGGS Institute of Engineering and Technology, Nanded
Board of Studies · Computer Science, Fergusson College, Pune
Writer · The Practical Technologist newsletter
Marathi poet & photographer

I help organisations design and build dependable software, drawing on 26+ years of hands-on engineering and global delivery experience. I also write about AI, technology, work, and the human side of building things.

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Weekly practical notes on engineering, AI, careers, and building useful software.

26+ years
Hands-on engineering
Founder & CTO
Eteva Tech LLP
Enterprise systems
Infosys → L&T → global delivery
US & Europe
International clients

Three pillars

Code. Camera. कविता.

Technology leadership, visual craft, and writing — three threads that run through everything here.

Code

Technology leadership

Architecture, product strategy, and dependable software — from enterprise systems to AI-powered products.

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Camera

Photography & craft

Bird photography, visual storytelling, and the patience of watching light change in the wild.

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कविता

Writing & poetry

English essays on engineering and AI, Marathi poetry, cultural reflections, and long-form ideas.

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Work with me

Mentoring, speaking, or a second opinion on an architecture

Two mentoring slots a week, free, first-come. For talks and panels, tell me the audience and the date. For anything commercial, write to Eteva.

Products & experiments

Ideas you can open today

Live products built from curiosity — career guidance, AI tools, acoustics, and retirement planning.

Professional CIBIL Score

Self-assessment for IT professionals — score skill currency, role resilience, and career readiness like a credit report.

Next.jsCareer

MakeMyFlute — bansuri hole placement calculator

MakeMyFlute.com

Precision acoustic calculation engine and tuner for flute makers and enthusiasts.

Next.jsWeb Audio API

PudheKai — career guidance in Marathi and English

PudheKai.com

AI-driven psychometric career assessment and guidance platform for students.

Next.jsGenAI

All projects

Writing

Latest writing

English essays and Marathi pieces — all readable here.

The Practical Technologist · 15 Sept 2026

The Gorilla Problem: Will Humans Become the Second Species?

On 9 September 2026, a researcher resigned from Anthropic and wrote this on X: "They are racing straight to self-improving superintelligence and gambling with our lives." His name is Jacob Coxon. Three years at OpenAI…

The Practical Technologist · 1 Sept 2026

30% Is Not a Discount. It's a Notice.

A friend of mine runs a large account at an Indian IT services company. Last week he was staring at a renewal spreadsheet that refused to add up. The client wanted the same scope, the same SLAs, the same team strength…

मराठी · सप्टेंबर 2026

नॅरेटिव्हचे बळी

दिवाळी जवळ आली की ऑफिसमध्ये, नातेवाईकांकडे ड्रायफ्रूटचा डबा हे हमखास गिफ्ट असते आणि त्यात बदाम नाहीत हे अशक्य कुणी तुम्हाला दिवाळीला शेंगदाण्याचा डबा गिफ्ट दिल्याचं आठवतंय?

All writing

कविता

पन्नाशीचा टप्पा

आता आता दादा होते
कसे मग काका झाले
तरुणाच्या यादी मध्ये
बघा किती मागे गेले

Read poem More poems

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Photography & podcasts

Photography

Birds, people, and places worth stopping for.

Podcasts

Conversations on AI, careers, and learning.